Dental implants represent a major step in the treatment paradigm for serious dental issues and tooth loss, offering a sustainable solution that maintains a natural cosmetic appearance and holds up under day-to-day pressures for over a decade. For dentists, the benefits extend beyond enhanced patient satisfaction. Integrate implant dentistry into your practice to lay the foundation for rapid revenue growth through high-value, high-impact treatment options that simultaneously elevate patient care and improve practice cash flow.
Evaluating Implant Market Potential
Dental implants are an increasingly popular treatment option for major dental needs. However, there exists a large pool of untapped revenue potential — out of the 150 million Americans who have lost at least one tooth, only 2.5 million implants are placed each year.1 This gap is expected to narrow, demonstrated by the 12.9% increase in implant placements from 2000 to 2016 in patients aged 65 to 74 years old.2
Moreover, cutting-edge advancements in implant dentistry are gaining traction with patients of all ages, as dentists can now offer surgical innovations like robotic assistance, enhanced osseointegration, bone-level implant design, and immediate placement and restoration to maximize procedural efficiency and improve long-term treatment outcomes.1 These advancements are the driving force behind the anticipated dental implant market growth to $6.95 billion by 2030.3 As implant technology continues to emerge as a sought-after treatment for a wide range of conditions, general dental practices must evaluate how these solutions can help their businesses stand out from the crowd and, ultimately, build more profitable revenue streams.
Evaluating the Dental Implant Business Impact
With the continual growth in patient demand for dental implants, the key to long-term profitability for general practices is clear: integrate these solutions into your suite of services to improve patient loyalty and expand revenue opportunities. While every treatment is unique to each patient, the average cost for treatment can add up to:4
- $515 for 3D imaging prior to surgery
- $5,800 for single-tooth implants
- $10,000 for multiple tooth implants
- $50,000 for an All-on-4 full arch
The potential financial gains of offering implant solutions are undeniable. The challenge, however, is finding and/or building up the technical expertise to perform such complex procedures in-house. Regardless of the front-end investment, however, these short-term expenses rapidly translate into long-lasting bottom-line growth.
The Cost-Benefit Paradigm
As the dental landscape continues to place more value on specialized offerings, general practices are making moves to specialty services to improve their overall business worth. On average, specialists collect up to 500% of their service costs due to high patient demand.5 Moreover, Dental Support Organizations (DSOs) and private equity (PE) groups are turning their attention to specialized practices, specifically businesses that attribute at least 20% of revenue to implant treatments.5
Despite the range of costs associated with integrating implant offerings, including training, equipment, and marketing, general dentistry implant profits lead to a substantial return on investment (ROI). Even a handful of implant procedures generate a greater ROI than preventive and basic services combined, especially with the higher rate of upfront cash-pay patient collections due to minimal insurance coverage.
To maximize in-house profits, practices are investing in continuing education programs for their providers. Specialized training courses like Implant 101 are designed to help general practitioners launch their implant journeys with comprehensive lecture series, hands-on training, and proven techniques from industry experts.
If you’re ready to elevate your career and dental practice to an even higher level, join our All-On-X Masterclass and learn how to diagnose, plan, and execute full arch replacement procedures for patients at the highest level.
Sources
- Lively, T. (2023). Special Report: New Frontiers of Dental Implants. Dental Products Report 57(8). https://www.dentalproductsreport.com/view/special-report-new-frontiers-of-dental-implants
- Elani, H. W., Starr, J. R., Da Silva, J. D., & Gallucci, G. O. (2018). Trends in Dental Implant Use in the U.S., 1999-2016, and Projections to 2026. Journal of Dental Research, 97(13), 1424–1430.
- Dental Implants Market Size, Share & COVID-19 Impact Analysis, By Material (Titanium, Zirconium, and Others), By Design (Tapered Implants, and Parallel Walled Implants). By Type (Endosteal Implants, Subperiosteal Implants, and Transosteal Implants), By End-user (Solo Practices, DSO/Group Practices, and Others), and Regional Forecast, 2023-2030. (April 2023). Fortune Business Insights. https://www.fortunebusinessinsights.com/industry-reports/dental-implants-market-100443
- Russell, A.M. (2023, July 10). How Much Do Dental Implants Cost in 2023? Forbes Health. https://www.forbes.com/health/dental/how-much-dental-implants-cost/
- Cumbus, K. (2023, August 22). Implant dentistry: The next DSO darling. Dental Economics. https://www.dentaleconomics.com/money/article/14296019/implant-dentistry-the-next-dso-darling